Advertising serves two purposes, to brand a particular product or company, and to sell the item or service being advertised. In both cases, the end goal is sales. Whereas many advertising companies design purely for aesthetics, Conversion By Design seeks to produce advertisements that are relevant to the offer, receive click throughs, and are likely to convert to sales. With Conversion By Design you can expect the following:

A growing trend in online advertising is the intense focus on the click-through rate as if once this is increased no variables exist further along in the sales process. Don't be fooled! By seeking only to increase clicks, advertising agencies can place the blame of low conversion on a merchant's landing page, product attractiveness and/or purchase process. In some cases, this is absolutely true, but only if the advertisement is actually targeted and advertises the product or service that is intended to be sold. For example, if a banner says, "Click here and enter to win a free mp3 player" and leads to a site selling long distance telephone service, the visitor is likely to close the window immediately. Whereas if that same banner were directed to a music download site and visitors entered to win by signing up, this would be a better use and would still receive a huge number of click-throughs. However, the conversion from click to sale would still be lower than a banner advertising the service itself, because the visitor knows ahead of time what they are commiting to if more information is on the banner.


Most banners offer an extremely small space in which to convey a message. In contrast to magazine ads or television commercials, banners must make an impression on a viewer within a split second and that viewer must understand the banner at any given moment it is viewed. Because of this, sometimes a focus has to be chosen between sales and branding as company logos and other elements can take up valuable space on a banner. Conversion By Design considers many factors when making suggestions as to whether a banner should focus on Sales or Branding. If the product or service can be explained in just a few words it is possible to do both, but with more complicated products and services branding must sometimes be sacrificed. It is also true that a small company with a lower advertising budget will likely rather focus on sales and not establish branding until the company can support such a move. Branding pays off in the long term, whereas sales oriented advertisements are intended to convert immediately. We will evaluate your offer, and if required we will give you suggestions as to which route should be taken.


No one knows your product or service better than you! At Conversion By Design, our clients are an extremely important part of the process. We will start by emailing you a questionairre that allows us to learn about your product or service and research your industry further online to get and overall understanding of your offer. Along with this questionairre, you will send us any existing graphics material and copy that may be useful in the production of your advertisements. From this information we will produce a first draft of your advertisements. Upon receiving this draft, you will optionally have 3 emails in which to suggest as many changes to the advertisements as you wish in each. This ensures client involvement if it is necessary with three rounds of improvements to ensure satisfaction. Frequently, however, due to the quality of our work our clients do not request additional revisions.

We aim to produce advertisements that work! Call us today at (831) 454-9239